If the basics of retail are elementary, then it should be no surprise that a technology named Watson is leading what may be one of the biggest trends in 2017. Watson is the name of an artificial intelligence technology (AI) by IBM; many may remember Watson for its $1 million winning streak on "Jeopardy." Today, several major retailers -- from Macy's to 1-800-Flowers.Com -- are using or testing the supercomputer's cognitive computing capabilities to more acutely predict (and serve) customer wishes. Most recently, Staples announced plans to implement Watson technology to bring to life its Easy Button. Infused with the technology, the button can now take Staples orders by voice, text, email, messaging app or mobile app.

Too Good To Be True: Why A Negative Review Could Be Exactly What Your Business Needs Dynamic...